Insights
Ongoing writing that orbits the same four themes as the work: process, positioning, AI realism and org design.
-
How to Say AI-First and Be Believed
The Transifex rebrand start to finish: what it takes to claim AI leadership for a legacy product in the loudest hype year on record, with the receipts on screen.
-
My Dishwasher Died. I Was About to Spend $2,000. Instead I Spent $73.
What a repair on my kitchen floor taught me about where AI is useful, where it confidently sends you the wrong way, and why most people are using it for a tenth of what it can do.
-
AI's Most Dangerous Trick Is Making You Feel Faster
The value is real. The failures are real. They hide in the same confident sentence.
-
I Stopped Managing Google Ads Manually. Here's What I Built Instead.
Connecting an AI agent to the Google Ads API changed how I work, and it changes what a paid media team should look like.
-
Don't Marry Your Model
Why building for the switch matters more than picking the winner.
No pieces under that theme yet.